Exploring the 2024 Ford Bronco: Ready for Adventure

Powerful Performance

This edition of the Bronco has a powerful 2.3-liter I-4 engine serving as its base engine, which provides a 300-horsepower output. While that’s impressive enough, even more power can be found in the intermediate engine, a 2.7-liter V6 that churns out 330 horsepower. The third engine, which comes with the off-road-enhanced Bronco Raptor, is a 3.0-liter V6 that produces the most output with its 418 horses.

Unparalleled Versatility

Built for tackling off-road terrains, this edition’s standard 4×4 system effortlessly tackles dirt, sand, grass, gravel, and other tricky surfaces, though there’s another system that’s available for select trims that comes with Automatic On-Demand Engagement, allowing it to automatically activate when needed. There’s also G.O.A.T. (Goes Over Any Type of Terrain) Modes, a terrain management system, and for smoother rides over uneven surfaces, H.O.S.S. (High-Performance Off-Road Stability Suspension), both standard.

A Nature-Ready Design

Outside, this SUV offers plenty of ruggedness yet also a stylish appearance with its wide array of unique paint color options, with standouts like Race Red, Eruption Green Metallic, and Velocity Blue Metallic. When nature calls, you can remove the doors and top for open-air adventures, fog lamps and both front and rear tow hooks come standard, and the tailgate makes loading cargo simple, as it swings out at a 150-degree angle.

A Sophisticated Interior

The Bronco’s cabin is all about convenience and comfort, with power windows and a rear 60/40 split-folding seat coming standard and power-adjustable, heated front seats available for select trims. A leather-wrapped steering wheel also comes standard and has optional heating, and seating materials among the nine different trim levels range from water-resistant marine-grade vinyl to leather.

Advanced Technology

This SUV offers plenty of advanced tech as well, with the SYNC 4 infotainment system coming standard and pairing with the optional 10-speaker B&O audio system and 360-degree camera system. The optional Trail 1-Pedal Drive combines acceleration and braking into a single pedal for convenience, and Pre-Collision Assist with Automatic Emergency Braking, Post-Collision Braking, Auto High-Beam Headlamps, the Rear View Camera, and Trailer Sway Control, are just some of the many standard driver-assist features offered.


Come explore all this adaptable and rugged SUV has to offer by visiting us today at Medford Motors, Inc. in Medford, WI to get a closer look from the driver’s seat.

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